Our Purpose

L’Oréal’s Purpose is the bedrock of the Group – the solid foundation upon which it will continue to build a high-performance, committed, responsible, inclusive and caring company for decades to come.

Create the beauty
that moves the world

The desire for beauty has existed since the beginning of humanity. It’s a universal aspiration which crosses time, countries, and cultures.

Beauty is a powerful force that moves us.

We know that beauty is more than just looking good.
Beauty gives us confidence in who we are, in who we want to be, and in our relationships with others.

For over a century we have been dedicated to one sole vocation: creating beauty.
We remain true to the pioneering spirit of our founder and enjoy the unwavering support of his family, who have always accompanied our development.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Because beauty is a permanent quest, we harness the power of our innovation to continually enhance the performance of our products and services.
Because we value diversity, we leverage each of our brands to celebrate all expressions of beauty.
Because we strive to be exemplary with a long-term vision, we anchor our actions in our strong values and demanding ethical principles.

And because we are the global leader in beauty, we are aware that everything we do can have a meaningful impact.


We act to shape the future of beauty by leveraging the best of science and technology, increasingly inspired by nature.
We act to drive social innovation by offering the best working conditions, training, and social protection for our employees.
We act to build a business with inclusivity at its heart by ensuring we are as diverse as the people we serve.
We act to nurture lasting partnerships with our clients and suppliers based on mutual trust and collaboration.
We act to create value for all our shareholders, by sustaining a robust business model.
We act to champion the cause of women and to strengthen the communities with which we engage.
We act to protect the beauty of the planet by fighting climate change, respecting biodiversity and preserving natural resources.

At L’Oréal, we share a common purpose to:
Create the beauty that moves the world.