L'Oréal Luxe

Urban lifestyles are pushing more and more men to take care of their appearance. This long-term trend underpins the success of brands like Biotherm and Kiehl’s in the segment. Biotherm Homme is the leader in the selective men’s skincare segment.

The new brand House 99 by David Beckham taps the grooming trend, which is focused on beards and hair.

The New York skincare brand continues to grow thanks to its winning assets: effective products, ingredients of natural origin like lavender, quinoa, calendula and squalene, and immersive stores with top-quality consultation. The brand’s outlets blend Brooklyn cool with vintage decor that evokes apothecary dispensaries. These resolutely modern spaces provide personalised services including skin diagnostics, advice from enthusiastic beauty advisors in white coats, and exclusive gifts and offers, such as special collections developed in partnership with artists. All of these qualities have made Kiehl’s a high-performance and now billionaire brand.

The fragrance house has continued its international roll-out with success and is making waves thanks to its different collections of fragrances featuring citrus extracts and its now-famous personalisable leather cases. Atelier Cologne, which celebrated three years in Asia in 2018, took up residence in the IFC Mall in Shanghai for four days. Visitors were able to enjoy an iconic brand experience that blended artisanal savoir-faire and Parisian mindset, fragrance creations and olfactory sensations.