Citizen Day: 10 tangible impacts for the 10^th edition

The 10^th Citizen Day, L’Oréal’s annual day of community volunteering, reaffirmed the commitment of the Group and its employees to making a positive contribution to society.

Over a million hours of volunteering

The L’Oréal group has always been a pioneer in terms of its commitments as a corporate citizen and last year helped its employees to engage actively in current societal and environmental issues for the 10^th year running. Group employees worldwide have devoted over a million hours of volunteering, benefiting several hundred associations, since the initiative was first set up.
In 2019, 27,600 employees from 61 Group subsidiaries took part, working in partnership with social and environmental organisations to support 55,000 beneficiaries. The worldwide event was run over 10 days to increase the impact of the employees involved, with 10 emblematic initiatives marking the history of Citizen Day. Events included wellness treatments, hair-styling workshops, professional support, producing hygiene kits, painting projects, leisure outings and events with beneficiaries, picking up litter in the forest or on beaches, gardening projects, and recycling and repair workshops.

Tangible impacts

The commitment of L’Oréal employees who volunteered worldwide had a real impact and produced some tangible results.

5,813 beneficiaries of well-being workshops
1,144 beneficiaries of hairdressing workshops
13,214 beneficiaries of professional coaching
161,159 hygiene kits prepared for children
39,700 m² painted surface
30,585 beneficiaries participated in leisure activities
4,347 beneficiaries of events
34 tonnes of waste collected
17,259 trees planted
32 tonnes of materials reused or upgraded

Even greater commitment with citizen skills

Helping others to develop new skills was a new departure for L’Oréal’s 10^th Citizen Day, the Group’s community engagement programme. The Citizen Skills programme was launched in France, giving employees who want to get involved the opportunity to support community organisations during their working hours. They spend between two and six days contributing and sharing their expertise in marketing, project management, digital technology, human relations or finance with beneficiaries in the organisations concerned.